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            <video:title>Webinar: Få vores bedste takeaways fra INBOUND2019</video:title>
            <video:description>&lt;p&gt;Hvis du ikke lige selv kunne være til stede i Boston til verdens største inbound-konference, så er der hjælp at hente:&lt;/p&gt;
&lt;p&gt;På 45 minutter giver vi dig de vigtigste trends, de mest interessante nyheder og de største faglige guldkorn fra 3 dages vidensstorm til INBOUND 2019.&lt;/p&gt;
&lt;p&gt;Webinaret er henvendt til dig, der selv arbejder med inbound marketing og salg, og gerne vil være på omgangshøjde med feltets udvikling,&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Er du blot lidt nysgerrig på, hvad der rører sig indenfor digital marketing og salg, er du også mere end velkommen&lt;/p&gt;
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    <url>
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            <video:description>&lt;p&gt;HubSpot er et af de mest intuitive CRM-løsninger på markedet og har i løbet af ganske få år manifesteret sig som en af markedslederne inden for Customer Relationship Management.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Dette webinar guider dig igennem de basale features, for at give dig vished for, om det er retningen at gå for din virksomhed.&lt;/p&gt;
&lt;p&gt;Emner:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Contacts &amp;amp; Companies - få styr på dine relationer&lt;/li&gt;&lt;li&gt;Deals &amp;amp; Pipeline - få styr på pengene&lt;/li&gt;&lt;li&gt;Tasks, mails og kalender - få styr på dine indsatser&lt;/li&gt;&lt;li&gt;Dashboards - det forkromede overblik&lt;/li&gt;&lt;li&gt;Perspektiverne for HubSpot Inbound sammen med CRM&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;
&lt;p&gt;Webinaret tager ca. en time - og du er helt fri for at installere noget software på din computer for at deltage.</video:description>
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            <video:description>Med Snippets kan du spare en hel masse tid ved at bruge foruddefinerede tekstmoduler i dine mails</video:description>
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            <video:title>Chat og conversational marketing - skal? Skal ikke?</video:title>
            <video:description>Chat og conversational marketing stikker snuden frem mange steder, men er det noget, man bør prioritere? Og hvordan kommer man i givet fald i gang?&lt;/p&gt;
&lt;p&gt;På dette webinar får du et indblik i, hvordan tendenserne ser ud på dette område, hvordan er det faktisk muligt at være vedkommende for brugerne uden at bemande et svarklart team 24/7 og hvilke use cases, der er god og dårlig praksis  - om I skal prioritere det, må I selv afgøre derfra.&lt;/p&gt;
&lt;p&gt;HubSpot tilbyder i dag en stribe solide værktøjer inden for live chat og chatbots - langt det meste faktisk i de gratis versioner, så alle kan komme i gang. Vi giver dig også input til, hvordan I kommer i gang, og hvad der ellers findes på markedet, hvis HubSpots egne indbyggede features ikke er tilstrækkelige.</video:description>
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            <video:description>&lt;p&gt;HubSpot er et af de mest intuitive CRM løsninger på markedet og har i løbet af ganske få år manifesteret sig som en af markedslederne inden for Customer Relationship Management.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Dette webinar guider dig igennem de basale features, for at give dig vished for om det er retningen at gå for din virksomhed.&lt;/p&gt;
&lt;p&gt;Emner:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Contacts &amp;amp; Companies - få styr på dine relationer&lt;/li&gt;&lt;li&gt;Deals &amp;amp; Pipeline - få styr på pengene&lt;/li&gt;&lt;li&gt;Tasks, mails og kalender - få styr på dine indsatser&lt;/li&gt;&lt;li&gt;Dashboards - det forkromede overblik&lt;/li&gt;&lt;li&gt;Perspektiverne for HubSpot Inbound sammen med CRM&lt;/li&gt;&lt;/ul&gt;</video:description>
            <video:publication_date>2018-12-06T11:05:10+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3770</video:duration>
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            <video:category>Webinars</video:category>
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    <url>
        <loc>https://video.avidlyagency.com/hubspot-updates-2018-a-wrap-up</loc>
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            <video:title>HubSpot Updates 2018 -  A wrap-up with Jeppe Nyrup</video:title>
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        </video:video>
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    <url>
        <loc>https://video.avidlyagency.com/hubspot-hacks-episode-3-attribution-reports</loc>
        <video:video>
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            <video:title>HubSpot Hacks - Episode 3 - Attribution Reports</video:title>
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            <video:duration>317</video:duration>
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        <loc>https://video.avidlyagency.com/inbound-salg-salg-pa-kundens-praemisser-1</loc>
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            <video:title>HubSpot Hacks - Episode 2 - Lead scoring</video:title>
            <video:description>Lead scoring kan være en kompleks størrelse at have med at gøre, og i praksis er der et væld af muligheder, når man skal vælge parametre, som man vil score ud fra. Her i videoen giver Jeppe fem konkrete tips til, hvordan du kan gøre rent teknisk i HubSpot.&lt;br&gt;&lt;br&gt;De fem tips ser således ud:&lt;br&gt;&lt;ol&gt;&lt;li&gt;Hold det simpelt med lister - her viser Jeppe, hvordan du kan give en score til en bestemt profil på en overskuelig måde ved hjælp af lister.&amp;nbsp;&lt;/li&gt;&lt;li&gt;Tænk over din URL-struktur - her kan du se, hvordan du nemt kan inkludere flere sider i et bestemt parameter, du vil score på, hvis du bare har den rigtige URL-struktur på dit website&lt;/li&gt;&lt;li&gt;HubSpot lægger værdier sammen - se, hvordan HubSpot fungerer i forhold til at indsamle point på leads&lt;/li&gt;&lt;li&gt;Undgå alle formularerne - et lead skal ikke nødvendigvis have seks gange så mange point for at downloade seks e-bøger, som vedkommende skal have for at downloade én. Her kan du se, hvordan du undgår, at det sker.&amp;nbsp;&lt;/li&gt;&lt;li&gt;Lead scoring i flere dimensioner - få en konkret gennemgang af, hvordan du bygger en lead scorings-model der tager højde for både profil og adfærd.&lt;/li&gt;&lt;/ol&gt;&lt;b&gt;Hvis du vil vide mere om, hvordan du bygger lead scorings-modeller, så læs vores blogindlæg&amp;nbsp;&lt;/b&gt;&lt;a href="https://blog.katkom.dk/saadan-bygger-du-en-effektiv-lead-scorings-model"&gt;&lt;b&gt;Sådan bygger du en effektiv lead scorings-model&lt;/b&gt;&lt;/a&gt;</video:description>
            <video:publication_date>2017-11-22T12:55:27+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>513</video:duration>
            <video:rating>3.0</video:rating>
            <video:category>HubSpot Hacks</video:category>
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    </url>
    <url>
        <loc>https://video.avidlyagency.com/hubspots-luke-summerfield-om-growth-driven-design</loc>
        <video:video>
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            <video:title>HubSpots Luke Summerfield om "Growth Driven Design"</video:title>
            <video:description>Vi har fået et interview med Luke Summerfield fra HubSpot om, hvordan man på bedste vis forbedrer og redesigner sit website med Growth Driven Design. Se interviewet her.&lt;br&gt;</video:description>
            <video:publication_date>2017-11-10T10:21:32+00:00</video:publication_date>
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            <video:duration>384</video:duration>
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    </url>
    <url>
        <loc>https://video.avidlyagency.com/sadan-far-du-succes-med-inbound-i-fremtiden</loc>
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            <video:title>Sådan får du succes med inbound i fremtiden - interview med Brian Halligan, CEO i HubSpot</video:title>
            <video:description>&lt;p&gt;&lt;i&gt;Hvor er inbound marketing på vej hen, og hvad skal man gøre for at få succes med det i de kommende år?&amp;nbsp;&lt;/i&gt;&lt;/p&gt;&lt;p&gt;Vi var til &lt;a href="https://blog.hubspot.com/customers/news-updates-live-inbound-2017"&gt;Inbound 2017&lt;/a&gt; i Boston, hvor vi fik æren af at spørge Brian Halligan, CEO i HubSpot og gudfader til begrebet "inbound marketing" om netop dette. Du kan læse hele interviewet i vores blogindlæg &lt;a href="https://blog.katkom.dk/saadan-faar-du-succes-med-inbound-i-fremtiden-med-brian-halligan-ceo-i-hubspot"&gt;Sådan får du succes med inbound i fremtiden&lt;/a&gt;&amp;nbsp;på vores &lt;a href="https://blog.katkom.dk/"&gt;blog&lt;/a&gt;.&amp;nbsp;&lt;/p&gt;</video:description>
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        <video:video>
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            <video:title>HubSpot hacks - Episode 1 - Lister</video:title>
            <video:description>&lt;span&gt;Velkommen til vores nye format; HubSpot Hacks, hvor vi vil gennemgå en række funktioner i HubSpot, og hvordan du kan bruge dem smart. &lt;br&gt;&lt;br&gt;Denne episode handler om lister. 

For at kunne udnytte automation-funktionerne i HubSpot er det helt essentielt, at du kan bruge liste-funktionen. &lt;br&gt;&lt;br&gt;I denne video fortæller vores Head of Inbound, Jeppe Nyrup, hvordan du kan bygge lister til alverdens formål i dine marketing- og salgsaktiviteter. &lt;br&gt;&lt;br&gt;Se mere om HubSpot på vores &lt;a href="https://blog.katkom.dk/"&gt;blog&lt;/a&gt;.&lt;/span&gt;</video:description>
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            <video:duration>373</video:duration>
            <video:rating>3.5</video:rating>
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            <video:tag>inbound marketing</video:tag>
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        <loc>https://video.avidlyagency.com/hvad-er-inbound-marketing-2</loc>
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            <video:title>Hvad er inbound marketing?</video:title>
            <video:description>&lt;p&gt;Grundessensen i inbound marketing er at&amp;nbsp;skaffe flere og bedre leads. Salg og marketing som vi hidtil har kendt det, fungerer ikke mere. Kundernes købsproces har nemlig forandret sig radikalt, når de først har fundet ud af, at de har et behov.&lt;/p&gt;&lt;p&gt;De venter ikke længere på at blive opsøgt af en sælger, men googler for at blive klogere, og involverer deres netværk for at blive inspirerede og finde brugbare løsninger.&lt;/p&gt;&lt;p&gt;Når først kunden har besluttet sig for at indlede sin research, foregår 70% af købsrejsen online, og over halvdelen af købsbeslutningen er truffet, inden kunden kontakter en mulig leverandør.&lt;/p&gt;&lt;p&gt;Hvis du ikke gør noget for at svare på kundens spørgsmål i researchfasen, kommer du ganske enkelt ikke til bordet. Inbound marketing er løsningen på den udfordring.&lt;/p&gt;&lt;p&gt;Med inbound marketing udgiver du målrettet og hjælpsomt indhold, der hjælper kunderne til afklaring gennem hele købsrejsen.&lt;/p&gt;&lt;p&gt;Gør du det godt, opnår du tre vigtige ting:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;Du får flere &lt;a href="https://www.katkom.dk/marketing-flere-leads-med-inbound-marketing"&gt;varme leads&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Du opbygger tillid til dig som leverandør&lt;/li&gt;&lt;li&gt;Og som resultat heraf øger du dit salg&lt;/li&gt;&lt;/ol&gt;Med inbound marketing tiltrækker du de rigtige besøgende, du konverterer de besøgende til leads, og du understøtter salgsafdelingens arbejde med at forvandle leads til kunder, og kunder til ambassadører for din virksomhed. &lt;br&gt;&lt;br&gt;Så hvis du oplever, at din nuværende indsats ikke giver de resultater, du ønsker, så er inbound marketing måske vejen for dig.&lt;br&gt;&lt;br&gt;Se mere om inbound marketing på vores &lt;a href="https://www.katkom.dk/inbound-marketing"&gt;website&lt;/a&gt;&lt;br&gt;</video:description>
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            <video:title>Morgenseminar hos Avidly</video:title>
            <video:description>Vi holder jævnligt seminarer om inbound marketing- og salg.&amp;nbsp;&lt;br&gt;&lt;br&gt;Uanset om du har besluttet dig for at gå i retning af inbound marketing, eller om du bare er nysgerrig på, hvad det kan gøre for dig, så lover vi, at du ikke går herfra uden nye input.&lt;br&gt;&lt;br&gt;Vores seminarer har fokus på, hvordan du med inbound marketing kan gøre dit website til en leadmaskine, og hvordan du skal tænke for at lykkes med at indføre inbound i din organisation.&lt;br&gt;&lt;br&gt;Du kan holde dig opdateret om nye seminarer om inbound marketing- og salg&amp;nbsp;&lt;a href="https://www.katkom.dk/seminarer-om-inbound-marketing-og-salg"&gt;på vores website her&lt;/a&gt;</video:description>
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            <video:duration>81</video:duration>
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    </url>
    <url>
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            <video:description>Om lidt går det løs til verdens største inbound marketing-konference, og vores udsendte har indfundet sig i Boston.</video:description>
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            <video:description>Luke Summerfield explains the advantages of Growth Driven Design.</video:description>
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            <video:duration>225</video:duration>
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        <loc>https://video.avidlyagency.com/marcus-sheridan-inbound-2016-12</loc>
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